Shoot Basketballs NOT People is more than just a clothing brand—it's a movement dedicated to promoting peace, unity, and positive change through the universal language of basketball.
Founded on the belief that sports can transform communities and save lives, we create premium apparel that carries a powerful message: choose the court over conflict, choose hoops over harm, choose life over violence.
Every piece we design celebrates basketball culture while advocating for non-violence and youth empowerment. We partner with community organizations, basketball programs, and youth initiatives to spread our message where it matters most—on the streets, in the gyms, and in the hearts of young people looking for a better path.
Our products are crafted with care, combining street-style aesthetics with meaningful messaging. When you wear our gear, you're not just making a fashion statement—you're standing up for something bigger. You're saying yes to opportunity, yes to community, and yes to a future where the only shots we take are on the basketball court.
Join us in this movement. Because together, we can make a difference—one shot, one shirt, one person at a time.